Category: Blog

Why you need professional headshots | branding portraits.

Whether you are at the top of your game or just starting out, changing direction or shooting for bigger goals, your personal brand is critical to your success. To build your personal brand, you need professional headshots – also known as branding portraits. In the digital age, you are who Google says you are. If …

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Branding Portraits | Author Profile Photos

Branding Portraits|Author profile Photos. David Sornig is a Melbourne-based author of fiction, memoir, essays and criticism. His first novel, Spiel, was published in 2009. He has been published in The Age, Griffith Review, Melbourne Review and Adelaide Review among others. David was a finalist in the Melbourne prize for Literature in 2015 with his essay Jubilee: …

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How to Write Killer Blog Posts

Why you need to write killer blog posts. As a small-business owner, you’re told that web content is king – and it’s true! The benefits of blogging are too numerous to list in detail here, so I’ll save them for another post. In short, though, blogging drives traffic to your website, and helps covert web traffic …

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10 commonly misused and confused words

The English language is mind-boggling. There are so many words that either look alike, sound alike, or look and sound alike but have entirely different meanings. When used in the wrong context, editors sometimes refer to these words as ‘literals’ because, if they are literally spelled correctly, they fly under the radar of most spell checkers. Here is a …

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Melbourne branding portraits photographer

What are Branding Portraits?

Branding Portraits Case Study: Elizabeth Diacos | Melbourne Academic Coach. What are branding portraits, exactly? To have brand credibility as a professional or entrepreneur, you need a great personal brand. Your potential clients or employers will research you online before they approach you. And, like it or not, we are who Google says we are. With that in mind, …

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